Case Studies
Strategic design and communication work that drives results.
I approach every project with a focus on clarity, purpose, and visual storytelling. These case studies show how thoughtful design can strengthen communication and support meaningful business growth.
ICS – Institutional Compliance Solutions
Signal Power / Signal Pumps
VSI – Virtual Studios
ICS — Institutional Compliance Solutions
Brand Identity • Email Strategy • Launch Communications
Overview
ICS is a national Title IX and compliance firm founded by attorney Courtney Bullard of Chattanooga, TN. When she left her law firm to launch ICS, she needed credible branding and a strategic communication system that would allow her to reach institutional leaders across the country.
My Role
Partnered with ICS from 2016–2022 to build the brand from the ground up:
Logo + visual brand identity
Marketing collateral for legal services & training programs
Mailchimp setup, list segmentation & ongoing email campaigns
Outreach to Title IX coordinators, superintendents, HR directors & higher-ed administrators
Creative direction during a period of rapid growth
Impact
The email campaigns and branding foundation I created helped drive ICS’s early visibility, course enrollment, and client acquisition. ICS grew from a solo startup to a multi-attorney national firm with online training programs used by institutions across the U.S. — earning national media attention, including HBO features.
Testimonial
“[Testimonial from Courtney will be placed here.]”
Signal Power / Signal Pumps
Technical Illustration • Marketing Collateral • Product Visualization
Overview
SignalPower and SignalPumps produce industrial power equipment, hybrid LED light towers, and engineered pump systems. They needed clear, professional collateral to present highly technical products to distributors, buyers, and end-users.
My Role
I supported their sales and marketing efforts through:
Technical illustrations and exploded-view diagrams
Product visualization graphics
Sales sheets, spec sheets, and comparison charts
Short marketing videos highlighting product features
Design support for presentations and trade-show use
Impact
The materials simplified complex engineering concepts, improved customer understanding, and strengthened the sales process. The visuals helped the team differentiate their products from competitors and support distributor and purchaser presentations with clear, polished communication tools.
Testimonial
“[Testimonial from Doug will be placed here.]”
Virtual Studios
Graphic Design Support • Product Materials • High-Demand COVID Production
Overview
Virtual Studios is a custom fabrication and production company with wide-ranging clients and highly specialized manufacturing capabilities. During the COVID-19 surge, they shifted heavily into producing face shields, acrylic dividers, and other protective equipment.
My Role
I supported VSI with ongoing freelance design services, including:
Product sheets & sales materials for PPE lines
Diagrams, illustrations, and clean product imagery
Marketing graphics used for customer communication
Rapid-turnaround collateral during extremely high-demand periods
Impact
The design materials clarified product features, improved client communication, strengthened bids, and helped VSI meet urgent demand with professional, easy-to-share visuals. My design support helped streamline their sales process at a time when communication needed to be fast, accurate, and highly professional.
Testimonial
“[Testimonial from Tom will be placed here.]”