Case Studies
I approach every project with a focus on clarity, purpose, and visual storytelling. These case studies show how thoughtful design can strengthen communication and support meaningful business growth.
Strategic design and communication work that drives results.
ICS — Institutional Compliance Solutions
Brand Identity • Email Strategy • Launch Communications
Overview
ICS is a national Title IX and compliance firm founded by attorney Courtney Bullard of Chattanooga, TN. When she left her law firm to launch ICS, she needed credible branding and a strategic communication system that would allow her to reach institutional leaders across the country.
My Role
Partnered with ICS to build the brand from the ground up:
Logo + visual brand identity
Marketing collateral for legal services and training programs
Mailchimp setup, list segmentation, and ongoing email campaigns
Outreach to Title IX coordinators, superintendents, HR directors, and higher-ed administrators
Creative direction during a period of rapid growth
Impact
The email campaigns and branding foundation I created helped drive ICS’s early visibility, course enrollment, and client acquisition. ICS grew from a solo startup to a multi-attorney national firm with online training programs used by institutions across the United States — earning national media attention, including HBO features.
Testimonial
“Anne played a pivotal role in launching and growing ICS. The branding she created gave us instant credibility, but it was the Mailchimp marketing system she set up—and continued to manage—that truly became the engine of our business. Her segmented email campaigns consistently drove traffic to our website and turned interest into enrollment for our online training programs. That outreach strategy helped us reach institutional leaders across the country, build a national client base, and scale quickly. Anne’s understanding of our audience, her eye for design, and her ability to communicate complex topics clearly made her an invaluable partner in ICS’s success.” — Courtney Bullard, Founder & CEO, ICS
Signal Power / Signal Pumps
Technical Illustration • Marketing Collateral • Product Visualization
Overview
SignalPower and SignalPumps produce industrial power equipment, hybrid LED light towers, and engineered pump systems. They needed clear, professional collateral to present highly technical products to distributors, buyers, and end-users.
My Role
I supported their sales and marketing efforts through:
Technical illustrations and exploded-view diagrams
Product visualization graphics
Sales sheets, spec sheets, and comparison charts
Short marketing videos highlighting product features
Design support for presentations and trade-show use
Impact
The materials simplified complex engineering concepts, improved customer understanding, and strengthened the sales process. The visuals helped the team differentiate their products from competitors and support distributor and purchaser presentations with clear, polished communication tools.
Testimonial
“I’ve worked with Anne across multiple product lines—hybrid light towers, pumps, power equipment—and she consistently delivers design solutions that are both technically accurate and visually impactful. Her ability to understand complex mechanics and turn them into clear, professional materials has made a real difference in how we present at trade shows, in distributor meetings, and in direct customer conversations. The sales sheets, diagrams, and videos she created helped simplify our messaging and gave us an edge over the competition.” —Doug Zukowski, Owner, SignalPower & SignalPumps
Virtual Studios
Design Support • Visual Strategy • High-Demand COVID Production
Overview
Virtual Studios is a custom fabrication and production company with diverse manufacturing capabilities and a reputation for high-quality work. During the onset of the COVID-19 pandemic, they rapidly shifted their focus to meet national demand for PPE—including face shields, acrylic barriers, and custom safety signage. The company needed urgent design support to communicate clearly with hospitals, corporations, and municipalities during a time of crisis.
My Role
As a design lead and collaborator on this project, I served as an art director and visual strategist during an accelerated production cycle. My responsibilities included:
Designing product sheets, infographics, and instructional guides for hospitals and corporate clients
Creating large-format graphics, labels, and decals for mass production
Streamlining brand consistency across PPE lines and signage
Supporting rapid design iterations in coordination with Virtual Studios’ fabrication team and third-party vendors
Providing on-demand design support during high-stress, high-volume operations—often turning around files within hours
This was a complex collaboration between design, fabrication, logistics, and client services—requiring agility, clear communication, and strategic creative decisions under pressure.
Impact
The design materials played a critical role in Virtual Studio’s ability to respond swiftly and professionally during the pandemic. Key results included:
Clear, visual communication of complex product features
Improved efficiency in sales conversations and bid submissions
Accelerated approval from large buyers due to polished, trustworthy visuals
A distinct, professional identity for the VSI Face Shield line
Testimonial
“Anne is a highly reliable, talented designer who consistently delivers professional, accurate, and polished work even under extreme deadlines. She elevated our entire PPE product line during COVID, and I would recommend her to any organization looking for top-level design support.” – Tom Sucher, Owner, Virtual Studios
“During one of the most high-pressure periods our company has ever experienced, Anne’s design expertise made an immediate and meaningful impact. She created product sheets, illustrations, and marketing materials that helped us explain our face shields clearly to hospitals, educators, and essential businesses. Her ability to interpret technical details and turn them into clean, trustworthy visuals helped us sell over 20,000 units and present ourselves professionally during a critical moment. Anne is creative, dependable, and incredibly easy to work with — an asset to any team.” — Tom Sucher, Owner, Virtual Studios
WonderPress Printing
Print Collaboration • Design Production • Vendor Partnership
Overview
WonderPress is a print and production studio known for inventive problem-solving, impeccable quality, and a deep understanding of materials and processes. Led by industry veteran Cy DeVilbiss, the studio specializes in translating complex creative concepts into expertly crafted print, packaging, and promotional materials.
My Role
I’ve collaborated with WonderPress on behalf of a wide range of healthcare, nonprofit, and commercial clients—including complex initiatives for Erlanger and specialty packaging for consumer brands. Projects have included intricate print collateral, large-scale signage, and custom packaging—often requiring advanced prepress setup, color management, and mixed-material production. Cy and his team have been my go-to print partners for delivering work that demands accuracy, craftsmanship, and creative problem-solving.
Testimonial
“Anne has always done what I would consider very good design work and she has excellent competency in understanding print design in particular. Our company deals with many of the graphic designers in this market and I would definitely consider her in the top tier from a skill level as well as her willingness to learn new processes as they become available. It is a bonus that she is personable and hard to fluster when deadlines are looming.” — Cy DeVilbiss, Owner, Wonderpress Printing